Get your candy corn ready: watch gen AI unfold

As you're carving pumpkins and braving haunted houses, the world of AI is brewing up some spooky advancements of its own. Generative AI, with its ability to create eerily realistic images, text, and audio, is becoming more sophisticated by the day. This technology is no longer just a ghost of a chance; it's here to stay, and it's raising some interesting questions. “Scaling gen AI capabilities requires companies to rewire how they work,” say McKinsey’s Anna Wiesinger and coauthors. Check out these insights about what’s in store—and why, when used correctly, gen AI can offer up more treats than tricks for your business.

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