South by Southwest (SXSW)—an annual conference that celebrates what’s next in the technology, film and television, and music industries—is in full swing in Austin, Texas. With sessions exploring Gen Z, AI’s role in art, and emerging tech trends, plus keynotes from celebrities and industry leaders on themes like digital trust, online security, and the next era of AI and quantum computing, SXSW is a hotbed of ideas. Following the conference or simply curious about the convergence of this year’s themes? Explore these seven related McKinsey insights, including how to develop strategic alliances to build gen AI value by Senior Partner Alex Singla and coauthors.
Building AI trust: The key role of explainability
Strategic alliances for gen AI: How to build them and make them work
McKinsey Technology Trends Outlook 2024
Arnab Bose on AI’s impact on cybersecurity
Using AI and data to make immersive art
MORE FROM MCKINSEY
Creating value beyond the hype