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Plant-based “meat” is all the rage. But is it just a fad? In this edition, The Next Normal peers into the future of meat and protein consumption.

In upcoming editions, The Next Normal will explore the future of grocery, college, car sales, and more.

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More on the future of protein

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Agriculture plays a critical role in limiting the impact of climate change

– As a major contributor to methane and nitrous oxide emissions, agriculture is key to fighting global warming. But policy makers... are largely ignoring it.
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The evolving perspectives and strategies of dairy executives

– The past several years have seen a significant shift in how dairy CEOs are viewing future opportunities.
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A hard row to hoe—what’s in store for agricultural-input suppliers this year?

– US farmers are under increasing economic pressure. A recent McKinsey survey explores how this will affect their spending on agricultural... inputs.
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A winning growth formula for dairy

– Modest growth forecasts, shifting consumer tastes, and increased competition will force executives to seek new opportunities.
Article

Harvesting golden opportunities in Indian agriculture: From food security to farmers’ income security by 2025

– Several megatrends may drive the next wave of growth in Indian agriculture. Focusing on a number of investible themes could enhance... farmers' incomes and transform their quality of life.
Report

Food security in Japan: Building a strategy in an age of global competition

– The country faces a set of agricultural challenges in its move toward a more secure food supply, which can be addressed with a... focus on five actions.
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Readiness for agricultural transformation

– What makes a country ready to implement a good agricultural transformation plan?
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Successful agricultural transformations: Six core elements of planning and delivery

– How can countries increase their odds of a successful rural transformation?