True zero-emissions cars are possible only if carmakers and customers decide they’re worth the added cost

As tailpipe emissions decline, the auto industry needs to understand how much it will cost to decarbonize production of the materials that go into electric cars (such as aluminum, plastics, and batteries). Then they have to decide how much added cost they—and their customers—are willing to bear on the path to zero emissions.

OEMs’ approach to decarbonizing materials depends on their ambitions and their customers’ willingness to pay.

To read the article, see “The zero-carbon car: Abating material emissions is next on the agenda,” September 18, 2020.