Back to McKinsey Chart of the Day

The value of net zero

Demand for green products and services is growing strongly in categories such as energy and materials, vehicles, food, and packaging. As the net-zero transition advances, markets for low-emissions offerings are expected to expand further while markets for emissions-intensive offerings shrink. We estimate that burgeoning demand for net-zero offerings could create unprecedented opportunities: 11 value pools could generate up to more than $12 trillion of annual sales by 2030.

Eleven high-potential value pools could be worth more than $12 trillion of yearly revenues by 2030 as the net-zero transition advances.

Image description:

A vertical bar chart contains 11 bars that gradually grow in height from left to right. The bars represent the areas of the 11 high-potential value pools that could be worth more than $12 trillion in annual revenue by 2030. From left to right the value pools are carbon management; industrials; waste; hydrogen; then oil, gas, and fuels ; followed by agriculture and land use; then consumer; water; power; buildings; and finally transport.

End of image description.

To read the article, see “Accelerating toward net zero: The green business building opportunity,” June 14, 2022.