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The price might be right

Not since the 1970s has inflation been such a central issue for companies, so finding creative ways to mitigate price increases is a dormant skill in many organizations today. As a first step, companies need to know if higher materials costs are warranted. In the case of this T-shirt, the answer is yes.

Whether an input-cost increase is reasonable depends on a detailed review of its price history.
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To read the article, see “How to deal with price increases in this inflationary market,” January 13, 2022.