The cheese stands alone

Plant-based dairy alternatives are gaining traction, but 71 percent of US consumers choose dairy products exclusively, according to a recent McKinsey survey. Partner Christina Adams and colleagues note that consumers in the dairy-only group tend to be older and eat meat, while the 5 percent of respondents who choose only plant-based dairy alternatives are typically younger and vegan or vegetarian.

Only 5 percent of US consumers exclusively buy plant-based alternative dairy products.

To read the article, see “Similar yet different: Meet today’s consumer of dairy and alternatives,” March 21, 2023.