Food Biotech July 16, 2021It won’t be easy or quick to cut production costs for cultivated meat. Our analysis suggests it could take about a decade for consumers to start paying less for cultivated meat than its conventional counterpart. But consumer uptake could happen much sooner. Already, consumers pay extra for proteins that they believe to be healthier or more sustainable. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “Cultivated meat: Out of the lab, into the frying pan,” June 16, 2021.