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Premiums for proteins

It won’t be easy or quick to cut production costs for cultivated meat. Our analysis suggests it could take about a decade for consumers to start paying less for cultivated meat than its conventional counterpart. But consumer uptake could happen much sooner. Already, consumers pay extra for proteins that they believe to be healthier or more sustainable.

Consumers currently pay a premium for protein alternatives that are important to them.
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To read the article, see “Cultivated meat: Out of the lab, into the frying pan,” June 16, 2021.