Marketing budgets are flowing toward retail media networks (RMNs), which are platforms where retailers offer advertisers unique audiences and valuable data insights. One myth of RMNs, according to our latest Retail Media Networks Advertiser Survey: self-serve access creates a competitive advantage. Surveyed advertisers said other factors mattered more, including performance, access to unique audiences, and ease of working with the RMN.
To read the article, see “Busted! Five myths about retail media,” June 7, 2022.