Black beauty brands should be in a prime position to gain more business, but they face barriers. One example: Black employees make up only a small percentage of workers throughout the US beauty industry. Underrepresentation can lead to challenges for Black founders—getting potential retailers, partners, or investors to empathize, for example—as well as a gap in mentorship and informal talent networks across the industry.
![Looking in the mirror](/~/media/mckinsey/featured%20insights/charting%20the%20path%20to%20the%20next%20normal/2022/jul/gifs/cod-brb-v13-ex7-jr-shrunk-timed-v2.gif)
To read the article, see “Black representation in the beauty industry,” June 10, 2022.