North America Diversity & Inclusion Retail January 13, 2022Despite rising demand and a clear consumer call for change, Black brands encounter outsize challenges to scaling and meeting the demand. Of the more than 400 US unicorn start-ups in the past decade, less than 2 percent have Black founders. We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at: McKinsey_Website_Accessibility@mckinsey.com To read the article, see “The Black unicorn: Changing the game for inclusivity in retail,” November 17, 2021.