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Europeans turned to a more eco-friendly way of life early in pandemic

The majority of UK and German consumers surveyed in April 2020—57 percent—said they had significantly changed their lifestyles to benefit the environment. And more than 60 percent reported making it a point to recycle and seek out products with environmentally friendly packaging.

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To read the survey, see “Survey: Consumer sentiment on sustainability in fashion,” July 17, 2020.