Doctors dig digital channels when ordering medtech products

In 2020, doctors and other healthcare professionals shifted to digital channels to order products; use of e-procurement portals rose 20-fold since 2019. However, they still favor in-person interactions when demos and case support are needed.

Healthcare professionals use multiple channels when ordering medtech products—and increasingly choose digital self-service options.

To read the article, see “Omnichannel engagement in medtech: The time is now,” May 19, 2021.