Back to McKinsey Chart of the Day

Creating an online experience on par with today’s tech giants isn’t easy

When we looked at 100 traditional companies that have experimented with digital ecosystems, we found that only 10 percent are making money from their efforts. Another 40 percent are starting to get customer traffic and are on a path to generating revenue.

We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at:

To read the article, see “Ecosystem 2.0: Climbing to the next level,” September 11, 2020.