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Creating an online experience on par with today’s tech giants isn’t easy

When we looked at 100 traditional companies that have experimented with digital ecosystems, we found that only 10 percent are making money from their efforts. Another 40 percent are starting to get customer traffic and are on a path to generating revenue.

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To read the article, see “Ecosystem 2.0: Climbing to the next level,” September 11, 2020.