Businesses that once mapped digital strategy in one- to three-year phases must now scale their initiatives in a matter of days or weeks. Leadership teams need to learn quickly what is and is not working, and why. This requires identifying and learning about unknown elements as quickly as they appear. Our survey of 1,500 executives showed that, before the crisis, the best-performing companies—those in the top decile for organic growth—had already been moving faster across a range of activities to help them learn faster. Companies can look to their example as they work to adapt to change more rapidly during crisis times—and beyond.
To read the article, see “Digital strategy in a time of crisis,” April 2020.