Across ASEAN (and other parts of the world too), consumers proved much more willing to try new brands during the pandemic. Stock-outs were the biggest culprit in Thailand and the Philippines.
![Brand loyalty is on the wane](/~/media/mckinsey/featured%20insights/charting%20the%20path%20to%20the%20next%20normal/2021/july/chart%20gifs/fiveareasgrowthasean.gif)
To read the article, see “Five areas of growth for digital marketing in ASEAN,” July 15, 2021.