McKinsey quote of the day

“Social media, when it works the best, is a two-way street where not only are you engaging consumers in what you want to say but you’re listening to what they want to say and then are able to make changes, getting to the heart of what is emotionally resonating with consumers the most.”

Tamara Charm, McKinsey partner, on US consumer sentiment and behavior in a recent episode of the McKinsey on Consumer and Retail podcast