McKinsey quote of the day

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“We start small and then iterate. If you focus on a smaller problem and get that delivered, you have better chances of expanding it. It’s a good way to launch a product: get feedback, see if we are hitting the right areas, and expand from there.”

Sajit Joseph, chief innovation officer for the American Red Cross, on ensuring that project funding has its optimal outcome or impact in a recent episode of The Committed Innovator

McKinsey quote of the day

“We start small and then iterate. If you focus on a smaller problem and get that delivered, you have better chances of expanding it. It’s a good way to launch a product: get feedback, see if we are hitting the right areas, and expand from there.”

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