Back to McKinsey quote of the day

“We’re not in elderhood, we’re in furtherhood. We keep going further, and we have more to look forward to. This can be the happiest time of life and one of the most productive times of life, rather than an ending stage that goes on for a long period.”

Susan Wilner Golden, a lecturer at the Stanford Graduate School of Business on marketing to members of the 60-plus crowd in a recent Author Talks interview

Sign up for email subscriptions

Get McKinsey’s latest insights in your areas of interest through our curated e-mail newsletters—delivered daily, weekly, or monthly.