McKinsey quote of the day

Daily insights from our publishing on what matters in business and management.

“I think that soft power, first of all, can be defined as multidimensional. We could say it’s a brand or values; we could say it’s a style or a culture.”

McKinsey senior partner Naoyuki Iwatani on soft power in Japanese corporations in “From anime to monozukuri: The hidden strengths of Japanese corporates”