McKinsey quote of the day

“In the years ahead, more customers will be willing to pay for sustainability, particularly if airlines can engage them with interesting approaches, such as gamification in frequent flyer programs, opt-out rather than opt-in offsets, 'green fast lanes' for check-ins and security control, and customized emission-reduction offers.”

See what the future holds for the aviation industry in "Opportunities for industry leaders as new travelers take to the skies"