Europe is at an economic inflection point. European companies are under increasing competitive pressure from their counterparts in other regions, largely because they lag on technology in an increasingly technology-driven world. Europe needs to become smarter and more innovative—quickly and at scale. Lifting Europe’s Ambition is a publishing series that explores opportunities across sectors that can help raise competitiveness and growth, and enable Europe to maintain its leading global position on sustainability and inclusion.
Featured Insights
Article
Accelerating Europe: Competitiveness for a new era
-
Turbulent times have highlighted new fragilities in Europe’s economies. Addressing them could be the catalyst for a new wave of competitiveness and growth.
Video
It’s not too late for Europe to compete with the United States on gen AI
-
Eric Hazan, a senior partner based in Paris, believes Europe's deep talent pool, along with its track record of collaboration...
Podcast
Forward Thinking on Europe’s existential crisis with Marco Buti
-
“Europe is drifting away from the technology frontier … from that viewpoint, I think Europe’s business model,...
Article
Creating a more competitive Europe: A call to action
-
To sustain Europe’s future growth, energy transition, and quality of life, the region must become more innovative, more...
Article
Leveraging generative AI in Europe: The opportunities and challenges
-
What makes Europe different when it comes to harnessing the opportunities of gen AI? Our leaders share their perspectives.
Featured report
Report
Ethnocultural minorities in Europe: A potential triple win
-
Greater inclusion of ethnocultural minorities could fill talent gaps and spur company growth, increase economic empowerment of these groups, and generate benefits for the economy and broader society.
Critical questions
Lifting Europe’s Ambition on generative AI
How is Europe responding to climate change?
Featured Topics
Market Insights
Video
How Europe can lead the global energy and materials transition
-
Jukka Maksimainen, global co-leader of McKinsey’s Global Energy & Materials practice, outlines why Europe’s consumer preferences, policy environment and established industrial sectors can help the region lead the global energy and materials transition.
Video
A national catalyst for innovation
-
Nicolas Dufourcq, CEO of Bpifrance, a French state-owned public investment bank, discusses the importance of fostering innovation...
Blog Post
UK inflation has fallen below 10 percent: How should businesses approach the next phase?
-
UK inflation fell to single digits in April 2023. Businesses now need to prepare for the next phase by embedding agile...
Report
Carbon-neutral Hungary
-
Hungary’s path to net zero depends on the its ability to take action in seven economic sectors.