Future of
Asia

A Key Discovery

Article

Meet your future Asian consumer

– Asia’s consumer markets are not only a story of scale, but also one of diversity and shifting preferences and behavior caused by powerful demographic, social, and economic forces.

Featured Publication

Article - McKinsey Global Institute

The trailblazing consumers in Asia propelling growth

– There’s more to consider than Gen Z. Powerful demographic forces are reshaping consumer behavior and causing large shifts in consumption patterns in Asia.

Voices on the Future of Asia

Video

What’s hot in Asia for 2021: McKinsey’s take on the region’s biggest business opportunities

– In our “Two Minutes on 2021” mini-series, eight of McKinsey’s leaders in Asia share their take on what should be top-of-mind for senior business executives.
Collection

The Philippines Growth Dialogues

– Philippine leaders discuss the opportunities and challenges to future-proof the country's growth agenda.

Critical thinking

Trade and network flows

How are Asian flows and networks defining the next phase of globalization?

Technology

How technology is safeguarding health and livelihoods in Asia

Key Questions

More Insights

Article

Seven segments shaping China’s consumption landscape

– China offers a $5 trillion consumption growth opportunity over the next decade.
Article

The future of healthcare in Asia: Digital health ecosystems

– Asia is paving the way for digital health ecosystems, and potential ecosystem orchestrators can generate value by taking bold,... strategic actions.
Article

Unlocking value through divestitures: Can Indian firms seize the moment?

– Divesting is a strategic capability that can add significant value. Indian companies that identify appropriate spin-offs and divestitures... and execute successfully can emerge stronger from the current crisis.
Article

Five areas of growth for digital marketing in ASEAN

– With growth increasingly hard to achieve, Southeast Asian companies must make decisive moves in five areas of modern digital marketing... to capture potential opportunities.
Report

From farm to sky: Feedstocks fuel India’s path to cleaner skies

– A report from McKinsey and the World Economic Forum examines how India is deploying sustainable aviation fuels at scale.
Article

Creating a strong future for South Korea’s chemicals companies

– Many competitive advantages that once served South Korean chemicals companies have lost their power. Ten actions can help them... retain and build their position.
Podcast - McKinsey Global Institute

Forward Thinking on China and artificial intelligence with Jeffrey Ding

– This researcher is making sure more AI information flows back from China to the West, and his insights are surprising.
Article

Behind the trend lines: What 12 Australian families can teach us about changing consumers

– A closer look at the people affected by the pandemic provides insight into how businesses can thrive in the decades to come.
Commentary

India’s tragedy reverberates around the world

– The COVID-19 crisis in India offers a stark reminder that what’s happening there could happen anywhere.
Video

How businesses can drive growth through Industry 4.0

– Matteo Mancini, senior partner based in our Singapore office, explains the concept of 'lighthouses', McKinsey's collaboration... with the World Economic Forum on the Global Lighthouse Network, and the opportunities business leaders can capture to effectively utilize Industry 4.0 technologies.
Article

Four steps in unlocking the value of data in Australian industrial organisations

– Data hold a wealth of potential value for industrial organisations, but accessing that value can be more difficult than it may... first appear.
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About

What is the Future of Asia?

For years, Western observers have talked about Asia’s massive future potential. But the future arrived even faster than expected. The question is no longer how quickly Asia will rise; it is how Asia will lead. Future of Asia is the leading voice on what leaders need to know about doing business in the Asian Century.