Future of
Asia

A Key Discovery

Article - Updated July 2021

Meet your future Asian consumer

– Asia’s consumer markets are not only a story of scale, but also one of diversity and shifting preferences and behavior caused by powerful demographic, social, and economic forces.

Featured Publication

Article - McKinsey Global Institute

The trailblazing consumers in Asia propelling growth

– There’s more to consider than Gen Z. Powerful demographic forces are reshaping consumer behavior and causing large shifts in consumption patterns in Asia.

Voices on the Future of Asia

Video

What’s hot in Asia for 2021: McKinsey’s take on the region’s biggest business opportunities

– In our “Two Minutes on 2021” mini-series, eight of McKinsey’s leaders in Asia share their take on what should be top-of-mind for senior business executives.
Collection

The Philippines Growth Dialogues

– Philippine leaders discuss the opportunities and challenges to future-proof the country's growth agenda.

Critical thinking

Trade and network flows

How are Asian flows and networks defining the next phase of globalization?

Technology

How technology is safeguarding health and livelihoods in Asia

Key Questions

More Insights

Report

How Japan could reach carbon neutrality by 2050

– And why it must start now.
Article

SaaS and the Rule of 40: Keys to the critical value creation metric

– Investors reward SaaS companies that hit this operating performance marker, yet a surprisingly small number have been able to... do so. Here’s how more can follow their industry leaders’ example.
Video

Tackling Asia’s talent challenge: How to adapt to a digital future

– McKinsey’s Oliver Tonby, Li-Kai Chen, and Anu Madgavkar discuss the opportunity—and obligation—to reimagine... the workforce of the future.
Article

Seven segments shaping China’s consumption landscape

– China offers a $5 trillion consumption growth opportunity over the next decade.
Article

The future of healthcare in Asia: Digital health ecosystems

– Asia is paving the way for digital health ecosystems, and potential ecosystem orchestrators can generate value by taking bold,... strategic actions.
Article

Unlocking value through divestitures: Can Indian firms seize the moment?

– Divesting is a strategic capability that can add significant value. Indian companies that identify appropriate spin-offs and divestitures... and execute successfully can emerge stronger from the current crisis.
Article

Five areas of growth for digital marketing in ASEAN

– With growth increasingly hard to achieve, Southeast Asian companies must make decisive moves in five areas of modern digital marketing... to capture potential opportunities.
Report

From farm to sky: Feedstocks fuel India’s path to cleaner skies

– A report from McKinsey and the World Economic Forum examines how India is deploying sustainable aviation fuels at scale.
Video

The major forces influencing consumer choices in Asia today

– Naomi Yamakawa, partner in McKinsey’s Tokyo office, identifies the major forces driving consumer choices in Asia today, and why... leaders must now re-examine how they look at the region’s consumer markets.
Article

Creating a strong future for South Korea’s chemicals companies

– Many competitive advantages that once served South Korean chemicals companies have lost their power. Ten actions can help them... retain and build their position.
Podcast - McKinsey Global Institute

Forward Thinking on China and artificial intelligence with Jeffrey Ding

– This researcher is making sure more AI information flows back from China to the West, and his insights are surprising.
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About

What is the Future of Asia?

For years, Western observers have talked about Asia’s massive future potential. But the future arrived even faster than expected. The question is no longer how quickly Asia will rise; it is how Asia will lead. Future of Asia is the leading voice on what leaders need to know about doing business in the Asian Century.