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Digital @ Scale: The Playbook You Need to Transform Your Company

A new book by McKinsey authors offers a blueprint for reinventing the core of your business, with practical insights into three key elements of digital transformations.

John Wiley & Sons, June 2017 | Jürgen Meffert and Anand Swaminathan

Value in the next phase of the digital era will go to those companies that don’t just try digital but also scale it. Digital @ Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than 50 detailed case studies and years of McKinsey experience and data, senior partners Jürgen Meffert and Anand Swaminathan, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business at its core—where the greatest value is generated. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an “amoeba” IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.