On April 21, people around the globe will mark World Creativity and Innovation Day. And though these "softer" elements are not always heralded as bedrocks of business in the way that, say, rigorous financial management is, much development and growth depends on a creative spark or innovative approach. Revisit material from McKinsey's archives for a closer look at:
- How executives can spark creativity among teams
- What steps to take to brainstorm better
- How to drive growth through marketing by marrying creativity and data analytics
- Why it's crucial to commit to the essentials of innovation
- How to embrace creativity in your daily life
Sparking creativity in teams: An executive’s guide
Seven steps to better brainstorming
Unlocking growth with data-driven marketing and creativity
Five Fifty: Creating creatives
The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics
The eight essentials of innovation
Author Talks: Poet Maggie Smith on loss, creativity, and change