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Sha Sha

Senior Partner, Hong Kong

Leads high-impact digital and data-enabled transformation for consumer-facing industries—such as retail banking, automotive, and consumer goods—in Asia.

Sha Sha

Sha Sha leads Mckinsey Digital in Asia and is the catalyst for the use of advanced analytics in McKinsey’s China Innovation Hub. She serves leading digital natives and unicorns on advanced analytics and innovative programs in Greater China. Sha Sha has rich experience in leveraging data assets and orchestrating ecosystems to create value from both traditional leaders in banking, automotive original equipment manufacturers (OEMs), consumer goods, and cutting-edge digital natives. As an advisor to chairmen, founders, and CEOs, she helps define clear and aspirational visions for leveraging digital and analytics to turbocharge business growth, deploying data assets to identify value and unleash the full productivity of frontline performance. She also has rich experience in re-designing new customer journeys, identifying new product development, and scaling the innovation with end-to-end bottom-line impact. In addition, she is a member of the McKinsey Global Institute (MGI) Council, which advises on MGI research on global economic, business, and technology trends.

Sha Sha developed a successful 10-year growth strategy for a leading auto OEM in China and supported a two-year project management office with capability building at key functions. In addition, she helped the client establish its own strategy office, which included driving rigorous execution and competence building.

She optimized product-development processes of the first China-specific vehicle for a leading OEM and led the joint cross-functional team, which shortened the development time by six months, meeting stretch-cost and quality targets. The vehicle has achieved record sales of 1 million cars and remains the company’s champion product since its successful launch in August 2008.

Sha Sha has diagnosed core processes and systematically accessed frontline execution capabilities on a regional basis at a leading OEM, then led a successful two-year frontline transformation. The effort improved its customer-sales satisfaction ranking by ten positions after a 2-year change program, together with more than 15 percent annual revenue and profit growth within the period.

She also helped build a customer-oriented retail-marketing system, analyzing consumer behavior on a regional level, conducting digital tracking to link online to offline conversion, and identifying sales-funnel weaknesses to ensure efficiency.

Sha Sha is an ardent advocate for entrepreneurs, having coached the Cartier Women’s Initiative Awards for five years—and the China team to success as a 2012 laureate. She is also a frequent commentator on business and social programs on CBN, CCTV, and Oriental TV, and she was elected to the 10th Committee of the Shanghai Youth Federation.

Published Work

How Chinese consumers are changing shopping habits in response to COVID-19,” McKinsey & Company, May 2020

The power of parity: Advancing women’s equality in Asia Pacific,” McKinsey Global Institute, April 2018


Harvard Business School

Beijing University
BA, international economics