Spark Your Digital Passion

October 7–8, 2021
Women in Tech
Virtual event

Connect with McKinsey colleagues and peers who share your background in and passion for digital and technology

McKinsey Digital invites students from across Europe who identify as women to take the next step in their professional journeys at Spark Your Digital Passion. During this virtual event, taking place October 7 - 8, 2021, you will learn more about McKinsey Digital and the meaningful work we do at the crossroads of business and technology.

At Spark Your Digital Passion, you will participate in an immersive exercise helping a retail company build its digital strategy and a road map for future technology. Along the way, you will learn more about global trends that will radically change the industry.

McKinsey experts will share their knowledge to support you as you lay out a clear vision for the retail company that answers several questions. What strategic capabilities will the retailer need in the future? What will the customer experience look like? What technology will be essential?

Our consultants will provide you with methodologies and tools to complete the exercise and show you how to prepare and deliver a convincing presentation of your results. You will have ample opportunity to expand and practice your skills by analyzing problems, working in a team, and presenting your work.

Event details


October 7, 2021, 12:30–21:00 CET
Interactive problem solving and networking

October 8, 2021, 09:00–15:30 CET
Interactive problem solving and soft-skills workshop

Please note that times may change slightly prior to the event.


To be eligible for Spark Your Digital Passion, you should self-identify as a woman, be based in Europe, and meet the following requirements:

  • current university student (undergraduate, graduate, or PhD level)
  • background in economics, engineering, natural sciences, or technology
  • outstanding record of academic achievement

Why apply

You should apply if you have interest in the following activities:

  • learning more about McKinsey Digital and how we help clients
  • developing your leadership skills and learning how best to play to your strengths
  • solving complex problems as part of a team

How to apply

To apply, please submit your CV (in English) and your transcripts and certificates, with all relevant grades, from secondary school and university. No cover letter is needed.

Apply by August 30, 2021

Please note that Spark Your Digital Passion is nonevaluative. It is just one of our many worldwide programs aimed at helping individuals get to know McKinsey. Stay tuned to our Real Life at McKinsey Facebook page, as well as our Careers blog, for more information regarding upcoming events and initiatives.

We are no longer accepting applications for Spark Your Digital Passion

Meet some of the McKinsey women who create change that matters

“In 2017, I attended a McKinsey Digital event for women in tech without knowing exactly what McKinsey was. While the agenda was the primary reason I applied, it was amazing to meet and connect with such inspiring people, both inside and outside of McKinsey. To this day, I’m still in touch with many of them!”

—Alexandra, associate, McKinsey Digital, Stuttgart

“After my summer internship at McKinsey in 2019, I accepted the offer to join full time, as I realized that by being part of McKinsey Digital, I could combine my passion for technology with my eagerness to learn how to transform businesses through digital and analytics. As part of multidisciplinary teams, I work on both technical and strategic topics. I continue to be inspired by the women I work with, both at McKinsey and at our clients.”

—Anna, junior associate, McKinsey Digital, Brussels