Client goal
Our client is Talbot Trucks. Talbot Trucks has approached McKinsey for help in assessing the feasibility of manufacturing electric trucks to reduce their fleets carbon footprint.
Description of situation
Talbot Trucks is a European-based private original truck equipment manufacturer. They produce and sell trucks across the world. Talbot Trucks is considered a leader in quality manufacturing. Its primary customer base includes large trucking companies, that own thousands of trucks and owner-operators who are smaller customers owning fewer trucks.
Trucks are mainly powered by diesel engines today and require carbon-based petroleum fuel. Talbot Trucks is interested in exploring ways to reduce the carbon footprint of their vehicles and has specifically asked about electric trucks (eTrucks).
eTrucks and diesel trucks differ in their design (e-motor and batteries vs. combustion engine) and also in the way they are fueled (comparably slow charging vs. quick refilling with diesel fuel at gas stations). The introduction of this new technology is disruptive for the manufacturers as well as their customers, both large and small.
McKinsey study
The CEO of Talbot Trucks has approached McKinsey to help determine the attractiveness of an investment in eTruck manufacturing for its European market.
Helpful hints
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