Digital McKinsey, formed by the merger of McKinsey's Business Technology Office and McKinsey Digital Labs, helps enterprises think strategically about how to use technology to create fundamental business change - from formulating tech-driven growth strategies to enabling more efficient operations through the use of technology. Digital McKinsey combines the best of McKinsey's strategic advisory with innovative design and development capabilities.

In the workshop lead by the Business Technology Office, colleagues will talk about Connected Car and how this is disrupting the Automotive industry. New players are joining the market while new profit pools emerge, i.e. connected services. In this workshop you will get to know the recent trends in the automotive industry and put yourself in the situation of different players. Additional, you will be able to experience automotive connectivity yourself. Join us for an exciting mixture of information, experience and discussion in one key Digitalization area.

Digital McKinsey BTO