International multibrand retailer looks to increase revenue and reduce costs | Transformation

900

initiatives tracked

180

users

10

work streams

Challenge

An international multibrand retailer aimed to achieve approximately $400 million across ten work streams through a multiyear transformation program, focusing on earnings before interest, taxes, depreciation, and amortization and on increasing revenue and reducing costs.

Over a 4-year period, the organization’s marketing department aspired to increase revenue by $180 million alone.

Seeing the shift in consumer behavior, leadership aimed to evolve the business model from the traditional brick-and-mortar model to a digital online approach.

Approach

The organization targeted its efforts to better utilize digital marketing and technology more broadly, such as improving the customer experience with a focus on digital e-commerce strategies.

With Wave, the organization tracked the initiatives that were created to better understand customer accounts, such as brick-and-mortar versus online, including the following:

Omnichannel
Website and email optimization
Mobile experience
Social media

Results

The adoption of Wave across the organization includes junior marketing associates, distribution-center colleagues, and C-suite executives, and it is being used by the CFO during all-hands meetings to report on the status of the transformation.

Wave enabled the execution of initiatives within the supply chain, store experience, and pricing and promotions.

“Wave is the only tool we have that provides the detailed information needed to interpret the numbers.”

–Wave End User

900