The organization targeted its efforts to better utilize digital marketing and technology more broadly, such as improving the customer experience with a focus on digital e-commerce strategies.
With Wave, the organization tracked the initiatives that were created to better understand customer accounts, such as brick-and-mortar versus online, including the following:
The adoption of Wave across the organization includes junior marketing associates, distribution-center colleagues, and C-suite executives, and it is being used by the CFO during all-hands meetings to report on the status of the transformation.
Wave enabled the execution of initiatives within the supply chain, store experience, and pricing and promotions.