International multibrand retailer looks to increase revenue and reduce costs

An international multibrand retailer aimed to achieve approximately $400 million across ten work streams through a multiyear transformation program, focusing on earnings before interest, taxes, depreciation, and amortization and on increasing revenue and reducing costs.

Over a 4-year period, the organization’s marketing department aspired to increase revenue by $180 million alone.

Seeing the shift in consumer behavior, leadership aimed to evolve the business model from the traditional brick-and-mortar model to a digital online approach.

The organization targeted its efforts to better utilize digital marketing and technology more broadly, such as improving the customer experience with a focus on digital e-commerce strategies.

With Wave, the organization tracked the initiatives that were created to better understand customer accounts, such as brick-and-mortar versus online, including the following:

• Omnichannel
• Website and email optimization
• Mobile experience
• Social media

The adoption of Wave across the organization includes junior marketing associates, distribution-center colleagues, and C-suite executives, and it is being used by the CFO during all-hands meetings to report on the status of the transformation.

Wave enabled the execution of initiatives within the supply chain, store experience, and pricing and promotions.