On the ground at SXSW

Design filled the room at SXSW this year. McKinsey colleagues shared ideas that ranged from a deep-in-the-data look at AI, blue-sky thinking about flying cars and our report on the Business Value of Design at the 25th annual SXSW Interactive Festival in Austin, Texas, last week.

They were joined by more than 30 colleagues who flew in from five continents to connect with clients, chat with recruits, and catch glimpses of the future.

Our firm is no stranger to the event. In fact, Collin Cole, an Austin local and one of our design experts, has been actively involved with SXSW over the years as a sponsor and speaker.

“The festival has mirrored the digital and design industries,” he says. “It’s always been a chance to explore and humanize each new wave of tech.”

Check out how our colleagues made the most of that chance this year on the New at McKinsey blog.

Collin Cole, a design expert, welcomes SXSW participants to a recruiting event at the McKinsey Design studio.

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