For the tenth year in a row, the Promotion Optimization Institute (POI) awards Periscope by McKinsey key distinctions.
Periscope has received four Best-in-Class distinctions in the POI 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama report.
The report provides a comprehensive overview of vendor capabilities and technological advancements in Enterprise Planning (TPMx/RGM, including TPO) and Retail Execution.
Periscope was named Best-in-Class in four functional areas:
- Revenue Growth Management (RGM) Suite
- Global Deployment
- RGM User Experience (UX)
- Collaboration—External
Periscope was cited in the POI report for its:
- Advanced analytics user experience (UX). Periscope combines power with simplicity in delivering capabilities. It provides clients with the ability to plan pricing and promotions together rather than in a silo so holistic planning decisions can be made.
- Revenue growth management (RGM) executed via elements of five RGM pillars. McKinsey has deep roots in pricing, promotion, assortment, and trade investment, which is evident in the Periscope platform. RGMx is a platform for delivering RGM impact at speed and scale.
- Trade promotion management (TPM). Periscope’s focus is optimization and RGM, and effective promotion planning is done through its trade promotion optimization (TPO) planning module.
- Generative AI/chatbot assistant. Periscope leverages gen AI to enrich data—for example, automating the extraction of features from product descriptions for competitive matching or defining price lines.
For more information, please contact us.