Periscope has received four Best-in-Class distinctions in the POI 2024 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama report.
The POI report measures how vendors help consumer packaged goods (CPG) and retail clients better understand the technologies and services available to them, so they can profit more from their promotions.
Periscope was named Best-in-Class in four functional areas:
- Collaboration—External
- Global Deployment
- Revenue Growth Management (RGM) Suite
- RGM User Experience (UX)
Periscope was cited in the POI report for its:
- Advanced analytics user experience (UX). Periscope combines power with simplicity in delivering capabilities. It provides clients with the ability to plan pricing and promotions together rather than in a silo so holistic planning decisions can be made.
- Revenue growth management (RGM) executed via elements of five RGM pillars. McKinsey has deep roots in pricing, promotion, assortment, and trade investment, which is evident in the Periscope platform. RGMx is a platform for delivering RGM impact at speed and scale.
- Trade promotion management (TPM). Periscope’s focus is optimization and RGM, and effective promotion planning is done through its trade promotion optimization (TPO) planning module.
- Generative AI/chatbot assistant. Periscope leverages gen AI to enrich data—for example, automating the extraction of features from product descriptions for competitive matching or defining price lines.
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