Periscope is listed in Forrester’s Now Tech: Trade Promotion Management report

| Report

Trade promotion management (TPM) can be used “to defend market share, attract the next billion consumers, and improve success rates for new product introductions. But to realize these benefits, consumer goods companies first have to select from a diverse set of vendors that vary by size, functionality, geography and vertical market focus.”

Forrester’s Now Tech: Trade Promotion Management report helps application development and delivery (AD&D) professionals in consumer packaged goods (CPG) businesses “understand the value that they can expect from a TPM provider and select one based on size and functionality.”

Highlights from the Now Tech: Trade Promotion Management report by George Lawrie include:

Periscope by McKinsey is listed among Hybrid TPM vendors mixing modern and traditional trade capabilities. “These providers offer more statistical rigor and integration with sales and operations planning than traditional TPM solutions. They offer more direct-store-delivery and outlet-management functionality than modern TPM solutions.”

The full report can be accessed through a Forrester subscription