Periscope by McKinsey continues more than a decade of recognition from the Promotion Optimization Institute (POI), with 2026 Best-in-Class Category Distinctions for Revenue growth management (RGM) Suite, RGM User Experience (UX), Global Deployment, and External Collaboration.
At the center is RGMx, McKinsey’s integrated RGM suite. POI highlights McKinsey’s deep roots in pricing, promotion, assortment, and trade investment, with capabilities including cross-lever optimization and integrated price and promotion planning.
Revenue growth management (RGM) Suite
POI identifies Periscope for evaluation when a manufacturer is seeking an integrated RGM suite to plan with retailers and highlights the depth of McKinsey’s capabilities across individual RGM areas. RGMx brings pricing, promotion, assortment, and trade investment together so teams can work across connected commercial decisions.
Revenue growth management (RGM) user experience (UX)
POI describes the RGMx experience as light and straightforward and highlights its agent-led workflow. Users can begin with the problem they are trying to solve and move through insights, plan changes, and optimization, while traditional workflows remain available.
Global Deployment
RGMx can support a common template across markets while allowing local configurations for different routes to market, trade terms, legal constraints, and other market requirements.
External Collaboration
Periscope supports collaborative planning and shared analytics between manufacturers and retailers. POI identifies the ability to optimize plans between the manufacturer and customer within one solution as a differentiator.
To access the full POI 2026 Enterprise Planning & Retail Execution Vendor Panorama, visit the POI website: https://poinstitute.com