IDC MarketScape’s assessment of 12 vendors worldwide emphasizes platforms that move beyond point pricing tools, bringing together advanced optimization, enterprise governance, and user experiences that support pricing decisions across roles, channels, and workflows.
Analyst-recognized strengths
The IDC MarketScape noted the following key attributes of Periscope by McKinsey:
- Industry specialization: “B2B focus across manufacturing, distribution, technology, and equipment, addressing complex catalogs and negotiated pricing”
- Optimization capability: “Multidriver price optimization for margin, profit, and revenue, with architecture and guardrails”
- Dynamic and personalized pricing: “ML-driven deal scoring and seller guidance, supporting real-time and human-in-the-loop pricing flows”
- Data management: “Data lake foundation with automated cleansing, GenAI attribute extraction, and robust APIs for varied data sources”
- Ecosystem integration: “Native connections to ERP, CPQ, CRM, and BI tools, with deployment flexibility to suit IT requirements”
One platform, one operating model
Periscope by McKinsey brings together analytics software, configurable pricing models, and implementation and change capabilities within a single operating model. This approach is designed to support sustained adoption, combining technical delivery with ongoing capability building and shared accountability for data quality and outcomes.
Enterprises can deploy Periscope in SaaS, client-hosted, or hybrid environments, embed analytics within existing tools, and operate within their preferred cloud or infrastructure setup to balance flexibility, security, and cost considerations.
Pricing tools designed for scale and adoption
Periscope includes role-specific pricing workbenches that embed governance and explainability into day-to-day pricing decisions. These tools support price architecture management, exception handling, scenario analysis, and seller-facing deal guidance, helping organizations translate pricing strategy into execution at scale.
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