Growth, Marketing & Sales Insights


A CEO’s guide to the metaverse

– It’s too big to ignore—yet its future is far from certain. Companies need to dip a toe in the water and plan to take the plunge should developments warrant.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.

The metaverse: Driving value in the mobility sector

– Although a fully immersive, interconnected metaverse remains years away, mobility stakeholders can already capture real business... value from the technologies designed to enable it.

Driving growth while decarbonizing: A conversation with E.ON’s Patrick Lammers

– The COO of customer solutions for one of Europe’s leading energy providers explains how he fosters growth during a historic,... industrywide transition to renewable power.

How retailers in Europe can navigate rising inflation

– With inflation at record highs throughout Europe, retailers are under more pressure than ever. Those that act quickly and follow... a holistic playbook can be well positioned to thrive.

Survey: Growth for top performers among mid-cap consumer companies

– Top performers among mid-cap consumer companies in Europe grow by outperforming in the core, moving into attractive adjacencies,... and by very selectively launching new businesses.

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Mindset to action: Imperatives for Growth

Profitable growth is difficult to achieve and sustain even in the best of times. Nevertheless, some companies succeed, and their experience can teach others.

Consumer and B2B sentiment


Global surveys of consumer sentiment

Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.

The “next normal” of sales and how to win

Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.

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Beyond retail: Why retailers should think ‘services’ and ‘ecosystems’

– For retailers, service businesses represent a tremendous growth opportunity—and a way to start building ecosystems that... satisfy more of consumers’ needs.

Unlocking the full potential in fashion for Black consumers

– Fashion brands can forge stronger connections with this segment by pursuing four strategies.

Digital consumers in the Middle East: Rising adoption and opportunity

– The region’s consumers have embraced digital channels, and their spending is set to grow. New research highlights how companies... can generate more value from this segment in the coming years.
Interactive - McKinsey Quarterly

Make way for the metaverse

– The metaverse is morphing—and investments in the space are growing. Are you making the right moves?
Video - Metaverse Talks

Building a creator economy

– Marc Petit, Vice President of Unreal Engine Ecosystem at Epic Games, is optimistic about the promise of the metaverse, which he... says will depend on real-time streaming of interactive, 3D content. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.

Hitting the mark: Why markdowns matter more than ever

– Many US retailers are reducing prices to clear excess inventory. Smart markdown strategies will make a huge difference to their... bottom lines.

Governments can deliver exceptional customer experiences—here’s how

– Our US State of the States benchmark provides insights for newly elected and second-term administrations on how to deliver better... services, operate more effectively, and win back public trust.

Becoming indispensable: Moving past e-commerce to NeXT commerce

– A successful transition to the next horizon of digital commerce requires companies to get real about being customer first and... make some hard choices.

Future of B2B sales: The big reframe

– The new era of B2B sales is upon us and sales leaders are quickly making moves to adapt. We spoke with 50 global leaders to learn... their game plan—and this is what we heard.

A new approach to fighting fraud while enhancing customer experience

– Fraud has escalated as digital adoption has increased. The situation requires that organizations simultaneously combat fraud and... provide customers with a seamless digital experience.
Video - Metaverse Talks

Fashion-forward in the metaverse

– Irene-Marie Seelig, co-founder and CEO of AnamXR, says the metaverse is tailor-made for fashion brands looking to help people... clothe their digital personas. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.
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