Presentation: Customer journey analytics and big data

Mastering customer journeys—the set of interactions a customer has with a brand to complete a task—can help companies turn excellent customer experience into above-market growth.

McKinsey partner, Dorian Stone, and Clickfox CEO, Marco Pacelli, outline the value of Big Data in understanding the customer journeys that matter.

Customer Journey Analytics and Big Data from McKinsey Chief Marketing & Sales Officer Forum