eBook: The hidden power of pricing: How B2B companies can unlock profit

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Pricing can be a significant source of above-market growth. We have found that those companies that get the most from pricing both nail the basics (e.g., price setting, discounting, and tracking) and build expertise in an array of relevant areas from analytics to face-to-face negotiations. This eBook compendium offers a selection of articles that bring together both our and others’ insights into what it takes to make pricing a strength.

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