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Digital Marketing & Multichannel



Six secrets of unleashing the power of retail media

– Retail media networks are booming, but increasing innovation is spurring competition. Here’s how to unlock the true potential... of retail media.

AI-powered marketing and sales reach new heights with generative AI

– AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think... about customer experience, productivity, and growth.

Five ways to drive experience-led growth in banking

– As today’s customers demand more from their banking experiences, banks are upping their game and delivering stronger customer... experience.

Rewriting the beauty code of the future

– L’Oréal has been early to adopt a number of metaverse and Web3-related initiatives, all of which feed into its broader... digital innovation ambition.
Article - B2B Pulse—Global Edition

The multiplier effect: How B2B winners grow

– Our latest global B2B Pulse survey reveals some companies are combining winning strategies to increase market share by more than... 10 percent annually, even in uncertain economic times.

Resellers: The unseen engine of Indonesian e-commerce

– Resellers represent an estimated 85 percent of Indonesia’s online merchants—yet they remain underserved and underresourced... by retailers and platforms. What needs to change?

What is influencer marketing?

– Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.

Modern marketing: Six capabilities for multidisciplinary teams

– The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop... broad skillsets and prioritize collaboration.

Eat, play, love: How Gen Z is shaping Korea’s grocery retailers

– Korea’s emerging Gen Z consumers want food that’s convenient, varied, and ethically and environmentally friendly.... Retailers should take note.

South Korea’s next sales frontier: Retail media networks

– As consumer spending shifts online, many traditional retailers have been caught flat-footed. Retail media networks hold huge promise—but... retailers need to seize the opportunity.

Klaus-Jürgen Heitmann on the journey to mobility ecosystems

– HUK-COBURG Group CEO Klaus-Jürgen Heitmann discusses why and how the insurer is using an ecosystem strategy to expand its traditional... business of direct and motor insurance in Germany.
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