Digital Marketing & Multichannel

May 18, 2023 – Retail media networks are booming, but increasing innovation is spurring competition. Here’s how to unlock the true potential... of retail media.

May 11, 2023 – AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think... about customer experience, productivity, and growth.

May 2, 2023 – As today’s customers demand more from their banking experiences, banks are upping their game and delivering stronger customer... experience.

April 20, 2023 – L’Oréal has been early to adopt a number of metaverse and Web3-related initiatives, all of which feed into its broader... digital innovation ambition.

April 13, 2023 – Our latest global B2B Pulse survey reveals some companies are combining winning strategies to increase market share by more than... 10 percent annually, even in uncertain economic times.

April 11, 2023 – Resellers represent an estimated 85 percent of Indonesia’s online merchants—yet they remain underserved and underresourced... by retailers and platforms. What needs to change?

April 10, 2023 – Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.

April 5, 2023 – The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop... broad skillsets and prioritize collaboration.

March 22, 2023 – Korea’s emerging Gen Z consumers want food that’s convenient, varied, and ethically and environmentally friendly.... Retailers should take note.

March 22, 2023 – As consumer spending shifts online, many traditional retailers have been caught flat-footed. Retail media networks hold huge promise—but... retailers need to seize the opportunity.

March 14, 2023 – HUK-COBURG Group CEO Klaus-Jürgen Heitmann discusses why and how the insurer is using an ecosystem strategy to expand its traditional... business of direct and motor insurance in Germany.