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Growth & Innovation

Helping companies achieve sustainable inclusive growth by identifying granular growth opportunities and improving performance through innovation in products, services, processes, and business models


We help answer the question on “when, where, and how” companies can grow and support growth transformations from setting aspirations to embedding changes. To enable companies to grow in the future, we optimize growth operation models and enhance capabilities, such as those created by identifying high-value growth opportunities that are enabled by data and analytics.


Innovation is critical to growth, particularly as the speed of business cycles continues to increase. Most companies understand the importance of innovation but fall short when it comes to execution.

What we do

Executing growth strategies

We help clients develop a more detailed perspective on trends, future growth rates, and market structures by helping companies choose where to compete and identifying how to capture growth opportunities.

Profitable innovation pipelines

We help clients identify the areas of their business that are ripe for innovation and support them in rapid prototyping and business-case development to quickly build into profitable businesses, which includes looking beyond their own boundaries.

Mobilized organization

We help clients motivate talent by organizing people in the right roles and arming them with the tools to be successful while executing specific R&D strategies.


of innovation is important to growth strategy


of business models are at risk


are satisfied with innovation performance

Examples of our work

Identifying and capturing opportunities

We helped a North American pulp-and-paper company identify new businesses in which to invest large cash holdings. Several new opportunities aligned with the client’s capabilities and helped define an entry strategy. The board adopted the recommendations and allocated the required capital.

Market analysis and insights

We helped a global consumer-electronics company double its market share in only two years. Using detailed data on individual-store performances and geographic-forecasting data, we created city clusters and prioritized the top areas with the greatest potential for growth. We then shifted resources, which helped the client move from fifth in the market to second.

Shifting mindsets to drive performance

We supported a global consumer electronics company in transitioning from being a fast follower into a leading innovator. Using the insights to action approach, the client was able to create a new breakthrough portfolio pipeline and had more than ten new areas of innovation under development with potential to generate over $500 million in revenue.

Featured Capabilities

Growth decomposition tool: Helps companies apply the granularity-of-growth approach by breaking down their revenue growth among three sources: market momentum, M&A, and changes in market share in an easy-to-read analysis by value cells within the business at the right level for each organization

Eight essentials of innovation: A proprietary diagnostic tool for clients to benchmark innovation performance relative to peers to help create a clear plan based on the company’s innovation archetype, strengths, and weaknesses to improve performance

Featured Insights


Igniting your next growth business

– Growth outperformers prioritize expansion into business areas where they have a ‘natural ownership’ advantage.
Article - McKinsey Quarterly

The eight essentials of innovation

– Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.

Lessons from growth outperformers in logistics

– Industry players can learn from past crises when setting their growth ambitions during a time of unprecedented uncertainty.

Featured Podcast

The Committed Innovator Podcast

Join leading experts, senior management, and board directors inside the strategy room as they share their insights on how to break through inertia and unlock big strategic moves.

Connect with our Strategy & Corporate Finance Practice