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Driving digitization and investment: A fresh look at zero-based productivity in Asia Pacific

Join us on September 24 at 12pm SGT for an interactive webinar on zero-based productivity. Register below.

Zero-based productivity (ZBP) has more to offer than cost-cutting. Look beyond tales of indiscriminate budget cuts and approach productivity with a digital-first and investment mindset, and it becomes a powerful engine to drive growth. It promotes cost-consciousness, asset allocation, and a new way of working throughout an organization to help you spend wisely, allocate swiftly, and operate digitally.

Learn more about the potential offered by McKinsey’s ZBP approach (which includes zero-based budgeting, organisation design, and supply chain) during our exclusive webinar as our experts share best practice on its implementation. Including real-life scenarios interactive polls, and Q&As, we’ll demonstrate how ZBP can create a future enabling organisations to:

  • Create a continuous process where productivity does not fizzle out with time
  • Strengthen, speed up and simplify your budget activity by using digital solutions
  • Empower employees and leaders through a culture of ownership
  • Consistently and quickly reallocate resources (financial and human capital) towards profitable growth
  • Invest additional budget in new products and markets

All of this can be done through the implementation of ZBP as a repeatable process which will rigorously challenge every dollar in the business, manage financial performance, and drive accountability and performance management.

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To help us tailor the webinar content for you, please answer a few survey questions
How much of your budget do you actively reallocate year-on-year?

Which of the following best describes your organization’s primary approach to increasing efficiency, i.e. reducing G&A costs?

In your company, what is the dominant view of the relationship between “digital” and “productivity”?

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About the presenters

Partner, Singapore

Carey Mignerey

Carey is a partner in our Singapore office, and co-leads McKinsey’s global work helping organizations implement zero-based productivity. He has focused on supporting organizational productivity, particularly through measuring and boosting sales-, general-, and administrative-expense efficiency. A practitioner of the ZBP approach, he brings hands-on experience in leading ZBP transformations for Fortune 500 companies as well as variety of smaller companies. To extend this work beyond cost management, Carey also finds opportunities to apply ZBP to organizational design and productivity to help drive target-setting efforts for all corporate functions.
Associate Partner, Sydney

Rowan Mawa

Rowan is an Associate Partner in our Sydney office, where he co-leads the Corporate Business Functions practice in the Asia-Pacific region. Focusing on business transformation programs across many industries, Rowan’s experience is predominantly in labour productivity, operating model design, and external spend reduction. Rowan brings distinctive expertise in workforce transformation journeys: from rapid and sustainable workforce rationalisation to zero-based redesign.
Partner, Singapore

Sai Tunuguntla

Sai is a partner based in McKinsey’s Singapore office where he leads the firm’s telecommunications operations in Asia. He also leads our network operations domain globally. With over 20 years of experience in the industry, Sai has advised more than 30 telcos and original equipment manufacturers (OEMs) in the emerging and advanced markets, working with clients to help them transform operations, cost, product offerings, and technology. Prior to consulting, Sai led services planning and development at AT&T.