Using empathy to put customers, clients, and end users at the center of the problem-solving equation is the foundation of design thinking.
From the article: Building a design-driven culture
AI in storytelling: Machines as cocreators
December 2017—Computers don’t cry during sad stories, but they can tell when we will.
From the McKinsey Quarterly
“Leading companies understand that how an organization delivers for customers is beginning to be as important as what it delivers.”
From the article: The CEO guide to customer experience
“Leading companies understand that how an organization delivers for customers is beginning to be as important as what it delivers.”
From the article: The CEO guide to customer experience
Artículo
Designing out of difficult times
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Design matters—and not just in good times. CEOs who embrace design can enhance strategy and better navigate this age of volatility.
Informe
Redesigning the design department
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The best corporate design departments are transforming from fortified castles into vibrant town squares.
Artículo
Japan’s design imperative
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Japanese companies want to revamp their innovation engines and reconnect with their customers. Good design will help.
Artículo
A design-led approach to embracing an ecosystem strategy
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Embedding design thinking, methods, and tools from the outset of ecosystem development will help companies produce integrated ecosystem offerings that delight customers, stave off threats, and create new sources of value.
Design thinking
Artículo
Cómo elevar la experiencia del cliente en la nueva normalidad
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Las compañías que acierten ahora con sus inversiones podrán crear ventajas sostenibles en servicio a clientes. Tres prioridades serán clave para lograrlo.
Artículo
Emerging from COVID-19: Australians embrace their values
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We followed 12 Australian households for a week to uncover the human and cultural context driving their observable changes in light of the COVID-19 crisis.
Artículo
The ever-changing store: Taking an agile, customer-centric approach to format redesign
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Many retailers believe—rightly—that format redesign is often too risky, takes too long, and costs too much. There’s a better way.
Artículo
Winning in automation requires a focus on humans
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While organizations are often tempted to use automation to eliminate work, looking at the customer experience for growth opportunities can maximize returns on automation investments.
The power of digital
Digital should be seen less as a thing and more a way of doing things.
From the article: What digital really means
Product Design
Artículo
Beyond COVID-19: The next normal for packaging design
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The coronavirus pandemic has reshaped industry megatrends in ways that will have major short- and long-term implications for...
Informe
How to drive winning battery-electric-vehicle design: Lessons from benchmarking ten Chinese models
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Our analysis of the Chinese battery-electric-vehicle market revealed important clues for OEMs that want to thrive in this sector....
Artículo
Diseño generativo y el futuro del desarrollo de productos
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Los algoritmos inteligentes no solo ayudarán a diseñar mejores productos – también podrían...
Artículo
Cómo aprovechar al máximo la ingeniería de costos
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La ingeniería de costos no es un recurso limitado a las compañías automotrices y los fabricantes de microchips....
Artículo
Fusing data and design to supercharge innovation—in products and processes
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While many organizations are investing in data and design capabilities, only those that tightly weave these disciplines together...
Artículo - Boletín trimestral McKinsey
Acelerar el desarrollo de productos: herramientas necesarias
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Para acelerar la innovación y evitar la disrupción, los departamentos de Investigación y Desarrollo (I+D)...
Podcasts
Podcast
Creating value through sustainable design
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Companies can promote sustainability by following good design practices to provide innovative and aesthetically pleasing solutions...
Podcast
Why the customer experience matters
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Truly understanding customer needs may help companies improve not only the buying experience but also their bottom line.
Podcast
The power of design thinking
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Infusing your organization with a design-driven culture that puts the customer first may provide not only real, measurable results...
INTERVIEWS
Entrevista
Good design is good business
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Kleiner Perkins Caufield & Byers design partner John Maeda talks to McKinsey’s Hugo Sarrazin about why today’s...
Entrevista
Making design a business priority
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Being “design driven” means operating in a fundamentally different way. In this video, McKinsey’s Mahin Samadani...
Entrevista
Applying design thinking across the business: An interview with Citrix’s Catherine Courage
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Catherine Courage champions user-centered design—not only for the benefit of the software company’s customers but...