Design Insights

Article - McKinsey Quarterly

The business value of design

– How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts?
Interactive - McKinsey Quarterly

Five Fifty: Midlife of design

– Design thinking is nearing its 50th birthday, but most companies have yet to realize its business value.
Article

From lab to leader: How consumer companies can drive growth at scale with disruptive innovation

– In the era of “fast products” and digital disruption, delivering growth requires putting in place new predictive consumer-growth capabilities, including innovation, based on speed, agility, and scale.
Article

More than a feeling: Ten design practices to deliver business value

– As design thinking nears its 50th birthday, many companies still struggle to realize value from design. Those that succeed often follow ten best practices.

Design thinking

Using empathy to put customers, clients, and end users at the center of the problem-solving equation is the foundation of design thinking.

From the article: Building a design-driven culture

Customer-Experience Design

Article

The expanding role of design in creating an end-to-end customer experience

– Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.
Article

New insights for new growth: What it takes to understand your customers today

– Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.
Executive Briefing - McKinsey Quarterly

The CEO guide to customer experience

– Companies that create exceptional customer experiences can set themselves apart from their competitors.

The power of digital

Digital should be seen less as a thing and more a way of doing things.

From the article: What digital really means

Product Design

Interview

The changing face of medical-device design

– Design can help craft a standout patient experience. Here, three leaders discuss how the discipline is improving medical products... and driving innovation.
Article

Design for value and growth in a new world

– Customer choice has never been greater, so terrific design is essential for outstanding products and services—and to build... lasting customer relationships.
Article - McKinsey Quarterly

Designing products for value

– Learn how leading companies combine insights about customers, competitors, and costs to develop more innovative and cost-effective... products.
Article

Design for leading: The elements of world-class product design

– Ten common themes unite the best at product design, McKinsey analysis shows.

Industry Perspectives

Article

Designing a healthy future for medical devices

– Design is increasingly a business imperative, but medtech companies have been slow to embrace it. What benefits might a focus... on medical-device design bring, and how can companies get started?
Article

Digital-experience design for the field workforce

– By focusing on valuable and meaningful workforce experiences, utilities can move from incremental improvements to transformative... ones.
Article

Transforming life insurance with design thinking

– Better addressing the evolving needs of consumers can help incumbents win their loyalty—and protect against new competitors.

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Podcasts

Creating value through sustainable design

– Companies can promote sustainability by following good design practices to provide innovative and aesthetically pleasing solutions... for customers and users.

Why the customer experience matters

– Truly understanding customer needs may help companies improve not only the buying experience but also their bottom line.

The power of design thinking

– Infusing your organization with a design-driven culture that puts the customer first may provide not only real, measurable results... but also a distinct competitive advantage.

INTERVIEWS

Good design is good business

– Kleiner Perkins Caufield & Byers design partner John Maeda talks to McKinsey’s Hugo Sarrazin about why today’s... senior executives must understand design.

Making design a business priority

– Being “design driven” means operating in a fundamentally different way. In this video, McKinsey’s Mahin Samadani... explains how companies can make the transition.

Applying design thinking across the business: An interview with Citrix’s Catherine Courage

– Catherine Courage champions user-centered design—not only for the benefit of the software company’s customers but... also for its employees.

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