B2C Pricing Solutions

Leverage competitive and consumer insights to optimize pricing, promotions, and markdowns in a fast-changing market environment across all channels

Consumer-goods companies and retailers are experiencing high levels of competition, with clear winners and losers. In such a competitive environment, getting pricing, markdowns, and promotions right across all brands and channels is critical to survive and thrive.

Periscope’s B2C Pricing Solutions provide accurate product and market data, competitive intelligence, and data-driven consumer insights to effectively set and adjust prices, implement a successful markdown strategy, and optimize promotion spending across all products and channels throughout the entire product life cycle.

2-5%

sales lift

1–5%

margin uplift

10-20%

increase in trade spend effectiveness

HOW B2C PRICING SOLUTIONS CAN HELP

B2C Price Optimization

Make informed pricing decisions using real-time data and market analyses to increase profits

Promotion Performance

Create promotions that drive real impact while optimizing your trade spend

B2C Pricing Insights

Accurately set prices to compete successfully and increase your margins

Our Impact

Periscope drives ongoing margin improvement of 2-3% per year

– Periscope totally transforms promotion planning for a national drugstore chain

Periscope powers a ~2% revenue boost

– Periscope enables a leading US department store to revolutionize their pricing and promotions

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Featured Insights

Article

From myth to math: Harnessing the halo effect of promotions

– How retailers can use advanced analytics to boost full-store performance with optimized promotions
Report

Periscope is listed in Forrester’s Now Tech: Trade Promotion Management report

– Periscope by McKinsey is listed among Hybrid TPM vendors mixing modern and traditional trade capabilities on Forrester’s Now Tech: Trade Promotion Management report
Survey

The Future of Shopping: connected, virtual and augmented

– Research of consumers in France, Germany, the UK and the US reveals rising expectations for fast, frictionless, ‘blended’ cross-channel shopping experiences that deliver elevated levels of convenience, interaction and ease.

Connect with Periscope by McKinsey