What is the best location, best time, and best way to target your audience with promotions? How can you accurately calculate the ROI of these promotions? How do you shift from thinking of total sales and margin to understanding incremental sales and margin?
It’s one thing knowing that you need to switch to a more analytically-driven promotion planning and evaluation system - but it can be tricky to find the right tools to help you do this. A plug-and-play solution that your category managers can easily integrate into their day-to-day work processes without investing too much time on learning how to use it is the ideal but hard-to-find option.