Big data - big hype? Unlock the real value of big data with Periscope Advanced Analytics

Pricing Solutions are helping a leading CPG player achieve significant impact by delivering robust insights

Promotions and trade spend account for the greatest share of marketing budget in CPG and companies are consistently looking to big data to help them make each marketing dollar count and increase revenue.

Winners drive world-class revenue management with big data but how can you harness the precise data you need and have one integrated source that your teams can tap into?