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Surveys

The 2019 holiday season: Shoppers are ready to spend but retailers need to personalize

– Our annual survey, expanded this year to encompass more of the holiday shopping season, uncovers emerging trends in consumer shopping behavior, suggesting what retailers can do to better prepare.

The Amazon Prime Day Effect: Consumer Anticipation and Excitement Grows in 2019

– Research reveals consumers in the US, the UK, France and Germany plan to spend more and shop in more categories on Prime Day 2019—taking advantage of new technologies such as voice assistance to further streamline their purchasing experience.

The Art of Personalization— Keeping it Relevant, Timely and Contextual
 

– Research of consumers in France, Germany, the UK and the US reveals that consumers value and respond to personalization—when it’s done right—but won’t tolerate being bombarded with poorly timed, intrusive or irrelevant messages.

The Future of Shopping: connected, virtual and augmented

– Research of consumers in France, Germany, the UK and the US reveals rising expectations for fast, frictionless, ‘blended’ cross-channel shopping experiences that deliver elevated levels of convenience, interaction and ease.

CPG Goes Omnichannel: Shoppers Grasp the Digital Opportunity
 

– Research of consumers in France, Germany, the UK and the US reveals accelerating trends in online CPG shopping, with more and more consumers turning to digital channels to make purchases across all CPG categories

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