Surveys
The surprising economics of B2B growth: The new survival threshold—and what it takes to thrive
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The 2026 Global B2B Pulse Survey finds a divide between leaders and laggards—and shows how integrating hyperpersonalization, AI, and sales accountability creates a new operating system for growth.
2020 Holiday Season: Navigating shopper behaviors in the pandemic
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The crisis has widened consumer appetite for choice and introduced unexpected shifts in consumer behavior—this year’s holiday shopping is up for grabs.
Retail Reimagined
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Everybody needs to rethink both digital and in-store sales. To help retailers prioritize these efforts, we compiled this research both prior to and during the shutdowns, looking at what changed and what trends will likely stick in the next two months.
The 2019 holiday season: Shoppers are ready to spend but retailers need to personalize
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Our annual survey, expanded this year to encompass more of the holiday shopping season, uncovers emerging trends in consumer shopping behavior, suggesting what retailers can do to better prepare.
The Amazon Prime Day Effect: Consumer Anticipation and Excitement Grows in 2019
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Research reveals consumers in the US, the UK, France and Germany plan to spend more and shop in more categories on Prime Day 2019—taking advantage of new technologies such as voice assistance to further streamline their purchasing experience.