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Omnichannel Compendium for Retailers

Survey-based insights and expert views on how to pursue a successful omnichannel journey

Omnichannel has been the hot topic in retail for quite some time. While shoppers may not yet be very familiar with the term, consumer behavior suggests that there is a high demand for omnichannel experiences. So, where do retailers and consumers actually stand on the omnichannel journey?

Periscope conducted two surveys to shed light on the subject:

  • A survey amongst World Retail Congress delegates to investigate the omnichannel readiness of retailers
  • A survey of 1,500 US and UK consumers to understand the consumer perspective on omnichannel

This compendium provides you with an overview of the results of these two surveys as well as suggestions from our experts on how to initiate and maintain an omnichannel experience that will make a real difference to your customers.

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